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Remember when you post: focus on quality over quantity. You want to post frequently enough so that people are engaged. Trying to post every day is a good goal. EST are the best times to post if you want your followers to pay attention to you; the worst times are 9 a. Also, Wednesday is apparently the best day of the week to post, though not by much. A very important way to engage with your followers and attract more people to your Instagram is to effectively use hashtags.

So, how many hashtags should you use? You do not want to overuse hashtags by using irrelevant terms. Instead, focus on using relevant and attractive hashtags that will bring in the audience you want.

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Checkout our post on hashtags for a list of popular art hashtags. When you have a large enough group of followers, you may want to consider initiating a hashtag campaign. This can help spread the word, as other users will use the hashtag you created and increase its visibility.


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There are plenty of ways to use hashtags to engage with your followers. Eventually, you can even consider offering your artwork as a prize for your Instagram followers. Similar to other forms of social media , in order to successfully use Instagram to grow your art, you will need to engage with your followers.

Think about the audience you want to have. When you are starting out on Instagram, search and follow other artists through the user or hashtag search. It is easier for you to find your audience then for them to find you. Follow other artists or friends that you consider to be an inspiration for you. Instagram is an excellent place to gain inspiration as you can quickly screenshot and save an image onto your phone to reprint for later.

Just be Niceand Other Lost Arts of Etiquette For Management By Lawrence Knudsen

Engaging in conversations with fellow artists and users will help you show your personal side outside of simply being someone that creates art. The sole reason you may be using Instagram is to promote your artwork. However, to engage a long-term fan base, you do not want to come off as only wanting to sell your artwork to them. Some of the most successful people on Instagram show that it is even more important to develop a brand and style that people love. Only then will promoting your artwork seem natural and be most effective. An excellent way to promote your artwork is to focus on all aspects of the process.

For example, do not only post finished products. As most artists are always working on something, it is a great idea to post some photos as updates of your work. Use a hashtag like sneakpeek or comingsoon and give people an exclusive feeling to raise the hype of the work. Keep your followers engaged, and build the suspense to the final product. Promoting your artwork on Instagram can also lead to collaborations with other artists and brands. Find like-minded people or companies you would like to work with and follow them.

Like their images on Instagram, comment actively.

Even if they do not follow back immediately and they may not , you have started a small relationship that could potentially lead into something in the future. Many artists who have found the most financial success over Instagram have realized it is often spontaneous and unpredictable. The potential for Instagram is huge, and if your work is good, people will begin to follow you.

You never know who one of your followers may be, and soon enough, you may find yourself making a sale.

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Depending on where you are as an artist, you can at the very least have a way for buyers to contact you. Several consumers will just comment on the image that you post to see if it is up for sale.


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If you have more established work and are looking to be more direct, you should include your online portfolio or website in the information section. Instagram does not allow you to add links in your image descriptions; however, you can always lead them back up to your profile biography. You can consider posting images as a way to promote your pieces online. Make sure that you do this in between several other posts, as you do not want to appear as to be spamming others only to earn money.

A good marketing tip to remember is that you first want to build that relationship with your future clients and buyers before too quickly offering to sell. One reason Instagram works so well is because there is a lack of pressure for your followers to buy something.

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Instagram followers will respond to an authentic feeling of liking your artwork. This is something that is unprecedented as it brings art to everyone at the ease of a few clicks of a button. It also allows artists to be in more control of their work, in contrast to waiting for a show or dealers. As your followers grow, you may find people re-gramming your artwork or tagging their friends in your comments. This is how one photo can easily go viral and gain followers to sell art both on and offline.

Of course, your primary goal as an artist should not be to solely pursue the most amount of fans. However, the more publicity you get, the more likely you will be to bring in the cash flow. As time goes by, you will find even more people using social media.

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Instagram is always shifting their ways of promoting businesses and corporations, and you want to be on top of the game. If you have not already, sign up for an Instagram account today and post your first image! At the time of the update, Instagram was preparing to launch its very first news feed algorithm, not unlike the one Facebook uses. The purpose of the algorithm is to improve user experience by making the most interesting content appear at the top of the Instagram feed.

Stay ahead of the game by thinking about your posts and the content you share. Like, comment, and regram your favorite posts and encourage your fans to do the same. As a promotional gallery, we take pride in the diverse group of artists from across the globe represented by us. Want to give your art more time, and leave the marketing and promotional hassles to someone else?

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Let us know what are some of your favorite ways of interacting with your followers! Comment below or send us an email at blogs agora-gallery. This post is also available in: Spanish. Your email address will not be published. This site uses Akismet to reduce spam. Learn how your comment data is processed. Be careful about leaving high-resolution photos of your work on Instagram.

There are plenty of little thieves out there that like to take your work and pass it off as their own. When i post mi work or research on internet im afraid tha some people will copy it and take the merit, my merit for it, dont you think the posting your creation on instagram i riski? This was extremely informative especially for those new to the Instagram Business Platform. If a landscape is compared to a symphony, then your tone should be the main melody on this song. Thus get ready to enjoy by shopping at Artezzi with one of your selected decors like Wine and food metal art.